The Digital Transition
In today’s ever-changing world, we have to adapt to new technology and grow with it. In the last two decades, almost every field and industry has seen digitization. It is the way forward as we look at the advancements in Artificial Intelligence (AI).
Similarly, in the field of Marketing we have seen the focus shift from traditional means of marketing to a more adaptive approach. This includes Digital Marketing and it’s various mediums being deployed with full capacity by all kinds of businesses, big or small. This helps the business increase it’s presence on the Internet and reach a much wider audience while building it’s Brand Value at the same time.
The solutions provided in Digital Marketing include the following:
Social Media Marketing (SMM) –
Although not a very old term, Social Media in the past two decades has become a part of a large number of the population. With easy access to Mobile Phones, Computers and especially the Internet, Facebook and Instagram are an integral part of our daily routine. This keeps us connected to the fast paced world
From a business point of view, this also makes the world one large market with no physical boundaries as there are no limitations of geopolitical realities. It gives us a free hand at creativity and ability to reach potential customers.
Search Engine Optimization (SEO) –
Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank.
SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross-linking on the website is also important.
Artificial Intelligence in Digital Marketing –
It is the calibrated use of customer data — from online and offline sources — and computational concepts such as Machine Learning to predict customers’ digital actions or inactions (on web or mobile app platforms), enabling businesses to intelligently target the right customers with the right content across the right channel, and at just the right time.